About the project (in english)
E-commerce managers: understanding the formation of a new market actor E-commerce managers have become key persons in retail organizations. In an era where e-commerce is exploding, not least due to the implications of Covid-19 on markets and consumer behaviours, the role of e-commerce managers is becoming increasingly important. The work carried out by the e-commerce managers has implications inte
https://www.ses.lu.se/about-project-english - 2026-05-23
