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Examensarbetets titel: Det var en gång ett varumärke... - En kvalitativ studie om hur storytelling används vid återupplivning av modevarumärken Seminariedatum: 2021-01-12 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Cajsa Månsson, Ida Pettersson och Hanna Welander Handledare: Peter Svensson Fem nyckelord: Återupplivning, Storytelling, VarumärTitle: Once upon a time there was a brand... - A qualitative study about how storytelling is used in revivals of fashion brands Seminar date: 2021-01-12 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Cajsa Månsson, Ida Pettersson and Hanna Welander Advisor: Peter Svensson Key words: Brand revi

Det varumärkesrättsliga skyddsomfånget har påverkats av den globalisering och internationalisering som marknaden har genomgått under den senare delen av 1900-talet och början av 2000-talet. En tydlig tendens är anpassningen av skyddsomfånget efter varumärkens ekonomiska värde. Uppsatsen besvarar frågan vilket skydd väl ansedda varumärken åtnjuter enligt svensk varumärkesrätt och hur detta skydd är

Bakgrund: Det finns en ökande grupp i Sverige för arbetsterapin att arbeta för, de ensamkommande flyktingbarnen. Under de senaste 10 åren har antalet ensamkommande flyktingbarn ökat från några hundra stycken till idag ca 3000 per år. Flykten innebär förluster av vardagliga aktiviteter som innefattar familjer, vänner, skola, fritid och de miljöer där dessa utförs. Vid ankomsten till Sverige blir un

Background Smokers have a substantially increased risk of postoperative complications. Preoperative smoking intervention may be effective in decreasing this incidence, and surgery may constitute a unique opportunity for smoking cessation interventions. Objectives The objectives of this review are to assess the effect of preoperative smoking intervention on smoking cessation at the time of surgery

The role and activities of the European Court of Justice (EJC) have been discussed for couple of decades now. Without any doubt the role that ECJ fulfils today in the European Community is not what it was in the beginning of its existence and perhaps not even what was strictly prescribed by the EC Treaty. In the present thesis will be firstly examined, how the present role of the ECJ, as a quasi-c

Augustenborg is suburb city in Malmö south of Sweden. The climate is temperate with occasional snow during the winter. Open storm water is applied in Augustenborg since late 1990s and the storm water is disconnected from the combined sewer system in order to give the area a lift up value and to solve the flooding problems in basements after heavy rainfall events. The new open system consists of po

Föreliggande uppsats syftar till att, ur ett svensk perspektiv, belysa vad pantsättning av varumärken egentligen innebär. Möjligheterna till pantsättning av varumärken, och vad det innebär för en kreditgivare att ha pant i ett varumärke eller varumärkesansökan kommer att utredas. Inledningsvis behandlas den allmänna funktionen och syftet bakom panträtten. Härvid visas att panträttens viktigaste fu

Fordonens körmönster, dvs hastighets- och accelerationsmönster påverkar mängden utsläpp i hög grad. I tidigare studier har parametern andel kraftig acceleration (a>1,5m/s2) visat sig ha en signifikant effekt framför allt för avgasutsläpp av NOx och HC men även för bränsleförbrukningen. Ett förarstöd som styr accelerationen kan därmed ha en positiv effekt för att minska emissioner och bränsleförbru

The research group from Humanities laboratory at Lund University, Sweden, presents three strands of research on language and cognition where eye-tracking methodology has been used as a window on the mind. The paper includes: (1) eye tracking studies on picture viewing and picture description showing the dynamics of how speakers perceive, conceptualize and spontaneously describe complex visual scen

Background: At birth, infants' lungs are fluid-filled. For newborns to have a successful transition, this fluid must be replaced by air to enable effective breathing. Some infants are judged to have inadequate breathing at birth and are resuscitated with positive pressure ventilation (PPV). Giving prolonged (sustained) inflations at the start of PPV may help clear lung fluid and establish gas volu

Stability constants, βn, n = 1, 2, 3, 4, for the chloro and bromo complexes of palladium(II) have been calculated, using a least squares programme, from spectrophotometric measurements at 222, 234.5 and 279 nm (chloride) and at 247, 265, and 332 nm (bromide). The following values of lg(βn/M−n) were obtained: 4.47±0.01, 7.76±0.04, 10.17±0.07, and 11.54±0.09 (chloride) and 5.17±0.02, 9.42±0.04, 12.7

Background: Middle Eastern immigrants represent a growing population in Sweden today. This group are at higher risk for type 2 diabetes than the native population, but are also shown to exhibit unique properties; despite an abundance in traditional cardiometabolic risk factors such as obesity, dearranged blood lipids and diminished physical acitivity, this group seem to exhibit lower blood pressur

Background: According to the “brain-reserve hypothesis” in Alzheimer’s disease (AD), patients with more years of education are expected to have higher cognitive status during adulthood. Hence, they might have a relatively larger burden of AD pathology and a more advanced level of the disease when dementia is clinically evident. Higher educated people would also be expected to perform better on sta

Background: Free oxygen radicals have been implicated in the pathogenesis of bronchopulmonary dysplasia (BPD) in preterm infants. Superoxide dismutase (SOD) is a naturally occurring enzyme which provides a defense against such oxidant injury. Providing supplementary SOD has been tested in clinical trials to prevent BPD in preterm infants. Objectives: To determine the efficacy and safety of SOD in