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This study contributes to existing theory by underlining that product brands do have a gender. In addition, the results of this study show that the need for product gender congruence is minimized in Generation Y. Therefore, rethinking the traditional gender stereotyping of products may have more consumer appeal by being marketed to both sexes, or at least to emphasize more of the products attribut

Examinationsmatris portfolio lic Sida 1 av 4 Doktorandens namn Personnummer Institution Examination av Generiska kunskaper och färdigheter, MEDI003, 6 hp Bedömningsunderlaget nedan utgår från målen i kursplanen för denna kurs: https://www.intramed.lu.se/doktorera/fran-antagning-till- examination/utbildningsmoment/generiska-kunskaper-och- fardigheter-portfolio Bedömningsunderlaget utgörs av doktora

https://www.intramed.lu.se/sites/intramed.lu.se/files/2024-06/Bed%C3%B6mningsmatris%20examination%20portfolio%20lic%5B2%5D%20240627.pdf - 2025-11-06

Purpose: The purpose of this thesis is to explore the phenomenon of Product information leaks and to address whether it can be used as tool in marketing communications and new product development. Methodology: This qualitative exploratory study has studied the phenomenon product information leaks using two case studies (Apple iPad and Sony Ericsson Xperia Play) from the telecommunications and gami

https://www.msf.lu.se/research/mr-physics-group/research-environments - 2025-11-05

https://www.lu.se/evenemang/intonal-2025-acousmatic-concerts-iac - 2025-11-06

Syftet med uppsatsen är att, med hänsyn till den gröna konsumtionen, undersöka vilka medel livsmedelsföretag kan arbeta med för att ompositionera sitt varumärke. Med syfte att få lågengagemangsprodukter att generera ett högre engagemang hos konsumenten utan att förändra den befintliga produkten. Metoden i uppsatsen är kvalitativ fallstudie i sitt naturliga sammanhang med induktiv ansats. Fyra cent

https://www.leapfrogs.lu.se/alumni-0/alumni-2014/catarina-sorensen-code-rookies - 2025-11-05

The first part of the first volume of the Swedish Academy Dictionary (SAOB) was published in 1893 and the last volume was finished in 2023. Thus Sweden’s most extensive lexicographical project was completed after more than 130 years of work. But the completion is not the end of the dictionary project. Since 2024 a revision project is launched. In this paper the history of the dictionary project isThe first part of the first volume of the Swedish Academy Dictionary (SAOB) was published in 1893 and the last volume was finished in 2023. Thus Sweden’s most extensive lexicographical project was completed after more than 130 years of work. But the completion is not the end of the dictionary project. Since 2024 a revision project is launched. In this paper the history of the dictionary project is

Since 1766 the principle public access to official documents have been the main rule and secrecy the exception within the Swedish State. During the early 20th century this principle however became challenged by the emerging welfare state and its need to collect integrity sensitive data to achieve its goal of creating equal opportunities for all its citizens. As a result of this development several

The purpose of this study is to understand how codes of conduct function within the context of supply chain of electronic industry. This is a qualitative research and a case study is the research approach. Conclusions are that the codes of conducts could be perceived differently within different contexts. Therefore, cultural and legal issues should be considered while formulating, implementing cod

Rui Liu, Doctoral student "Simply put, I study how people consume health."   "Simply put, I study how people consume health. I am interested in the formation of various grey zones in our everyday life. A typical working week for me consists of some hours of teaching or supervision, and many hours of reading and writing. If there are interesting research seminars coming up, I will try to make time

https://www.ses.lu.se/utbildning/forskarutbildning/att-vara-doktorand-pa-var-institution/being-doctoral-student-environment-challenging-much-rewarding - 2025-11-05

This report is a compilation of experiences within Swedish rescue services concerning alternative firefighting systems. The purpose is to investigate which systems are currently in use and how the rescue services experience their function and efficiency. The method used to achieve this were to study previously written work in the subject in an literature review, followed by a survey in which a que

Political instability the last decades has forced millions of people to migrate from their homelands. In Sweden today, 1.6 million are born abroad, of which the largest immigrant groups originate from the Middle East. Immigrants from these areas represent high risk populations for type 2 diabetes with prevalence of type 2 diabetes twice as high compared to the native Swedish population. The mechan

Baker’s yeast, Saccharomyces cerevisiae’s potential in industrial biotechnology for producing valuable products e.g. biofuels, bulk chemicals, bio-flavours and pharmaceuticals is established. In order to achieve efficient production, the intracellular balance of the NADH/NAD + redox couple must be monitored and maintained, as this influences the feasibility of over 100 reactions in the cell. My ap