Ll smmv13 190424 eng
LL_SMMV13_190424_eng Reading list for Introduction to retail, 7,5 credits, SMMV13. The reading list was approved by the Board of the Department of Service Management and Service Studies 24 April, 2019. The reading list is valid from 1 August. Arnould, Eric J. (2005). “Animating the big middle”, Journal of Retailing, Vol. 81 No. 2, pp. 89‐96. Ballantyne, David & Nilsson, Elin (2017). "All that is s
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smmv13_190424_eng.pdf - 2025-10-11