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While society becomes increasingly visualised, and research has argued for visuals being inherently strategic, strategic communication research lacks a visual perspective. To address this problem, this study investigates how challenger brands communicate visually and how the visuals’ meaning adds to the challenger narrative. Challenger brands are chosen as an example because of their determined mi
Like many other West African countries, The Gambia faces challenges regarding discrimination based on descent, which relates to the inherited disadvantage of being born into a specific group (RADDHO & IDSN, 2012). This sociological case study has the analytical purpose of discussing the case of social stratification and descent-based discrimination in the Fulani village of Nokuta in The Gambia
Abstract: There is growing numbers of literature debating over effective types of innovation modes and interactions that generate innovation output and moreover economic growth. However, these studies are mostly based on the case of developed countries and only few studies cover developing or transition countries. Within this context Estonia is chosen as the most successful post-Soviet transition
Purpose: The purpose of the thesis is to increase the understanding of phenomena surrounding the implementation of Big Data Analytics into the audit methodology, within the context of medium and large-sized audit firms, and how auditing knowledge and its dissemination affects the implementation process. Theoretical perspectives: An analytical model based on previous research regarding Big Data An
Planetary embryos grow by the accretion of solid dust-material, ranging from cm- to m-sized pebbles up to km-sized planetesimals. However, the underlying size-distribution of the accreted material is poorly understood. When the pebbles and planetesimals encounter a protoplanet, they are subjected to the gaseous environment of the protoplanetary envelope. Because of the drag-force from the gas, the
Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived
Title: No e-mail marketing, please! A qualitative study about e-mail marketing Seminar date: 4th of June 2019 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 credits Authors: Christoffer Andreasson, Johannes Ehn & Julia Rosberg Advisor: Burak Tunca Key words: Direct marketing, e-mail marketing, permission marketing, relationship marketi
Denna uppsats har som syfte att undersöka hur barnets bästa tillvaratas i rättstillämpningen när det kommer till avskiljningar enligt LVU. Utredningen behandlar innebörden av begreppet barnets bästa, framförallt så som det kommer till uttryck i barnkonventionen, men också hur det förhåller sig till LVU och befogenheten avskiljning. Uppsatsen undersöker vidare hur detta kommer till uttryck i rättstThe purpose of this essay is to investigate how the best interests of the child is considered in the application of law when it comes to seclusion according to LVU. The investigation deals with the meaning of the concept of the child’s best interests, especially as stated in the Convention on the Rights of the Child, but also as it is stated in LVU in conjunction with seclusion. The essay further
With the “maximum utility” theory, it is reasonable to believe Chinese residents are having a happier life than ever thanks to the rapid economic growth as well as their absolute income growth in China. But here in this study I proved it wrong, what really matters is the income satisfaction on the higher probability of happiness. This study is based on the data from Chinese General Social Survey i
Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. Methodology: A digital research was conducted on digital sites to explore consumer perceptions. Six EV brands with different
Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. Methodology: An exploratory case study on Airbnb and Marriott International based on a qualitative research a
Renewable energy is the keyword for energy industry sector in the world today. Solar energy has a huge potential, able to fulfill increasing energy demand and growing its share of energy sector. Republic of Ireland has one of the lowest solar energy deployment rates in Europe, although climatic conditions have been proved to be acceptable. The purpose of this study was to assess potential sites fo
This essay examines the interpretation of deictic modifiers next and last in combination with propositionally termed days and months. The investigation aimed to show in what instances these expressions can be interpreted as ambiguous, and what influence temporal distance has on this. The experiment was done by producing a number of items with varying temporal distance between imagined coding time
The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten
This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. Additionally, the
Interdisciplinary teams are considered to be of great importance for addressing complex problems of the present and future, as they are able to address the complexity of society’s most pressing issues such as climate change, or healthcare solutions. They can be found in multiple areas concerned with future- related problems. Research on specific fields such as healthcare and social work suggests t
