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Examensarbetets titel: Att klä sig i ursäkter - Konsumentens kognitiva dissonans vid hållbar klädkonsumtion Seminariedatum: 2025-06-03 Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Bardia Behzadi, Felix Johansson, Isak Garpdal Handledare: Annette Cerne Nyckelord: Kognitiv dissonans, Cirkuläritet, Attityd-beteendegap, Hållbar klädkonsumtion, Rättfär
In a constantly evolving world, continuous development is more critical than ever—particularly when it comes to effectively leveraging one of an organisation’s most valuable assets: its people. Amid ongoing organisational transformation, middle managers play a pivotal yet often underexplored role in enabling change. Positioned between senior leadership and frontline employees, they must continuous
Purpose: The purpose of this study is to explore how the Kingdom of Saudi Arabia communicates and presents its nation brand through global sporting events, with particular focus on LIV Golf and the Saudi Arabian Grand Prix. Research Question: How does the Kingdom of Saudi Arabia communicate its nation brand through global sporting events? Methodology: The study adopts a qualitative research desi
This study aims to examine Swedish landlords’ discretion in relation to eviction of tenants who commit crimes. Recent amendment to Hyreslagen (12 Kap. Jordabalken), which increases landlords’ ability to terminate rental agreements due to tenants criminal activity has raised questions. While the legal change aims to strengthen landlords’ ability to maintain safety in their residential areas, its pr
Title: Branding Behind the Scenes: How Brand Managers Shape and Manage Brand Identity in Internet Brands Course: BUSN39 Degree Project in Global Marketing - Master Level Authors: Amelie Lewenhaupt & Vasiliki Pispas Supervisor: Veronika Tarnovskaya Purpose: This explorative study aims to investigate how brand managers of internet brands shape and manage brand identity through specific, situ
Early-stage apparel e-commerce ventures frequently struggle to achieve visibility in saturated digital markets with high degrees of societal noise. Hence, this thesis employs the Gioia (2013) methodology to conduct a qualitative multiple-case study in order to explore how resource-constrained entrepreneurs strategically respond to this challenge. The central research question addresses how early-s
This thesis presents a comparative legal analysis of the dispute settlement mechanisms embedded in the EU–UK Withdrawal Agreement (WA), the Trade and Cooperation Agreement (TCA), and the framework of the World Trade Organization (WTO). In the aftermath of Brexit, the legal reconfigura-tion between the European Union and the United Kingdom has introduced new institutional and procedural complexitie
The report investigates whether ultra-high-frequency ultrasound at 30 MHz can distinguish healthy- from diseased intestinal tissue in infants with Hirschsprung's disease with the same accuracy as 50 MHz. Hirschsprung's disease is defined as the absence of ganglion cells in the distal parts of the intestine. During treatment, the affected sections of the intestine are surgically removed. Th
Keywords: luxury, semiotics, sign, heritage brands, persuasion, promotion. Overall Aim: To explore whether luxury can, and if so how, coexist with high availability and short term sales initiatives. Purpose: To explore the phenomenon of the Luxury Paradox; how luxury brands balance luxury and promotion. Methodology: Through a qualitative, abductive, and grounded theory approach, we analyze four
In modern security systems, the widespread deployment of battery-powered IoT devices creates a critical need for accurate battery replacement strategies. Premature replacement leads to unnecessary waste, while delayed replacement risks system failure in the case of an incident. This thesis presents the workflow building on limited knowledge of the data in an unsupervised learning setting to a work
This thesis explored how large Swedish organizations leverage continuous learning to enhance organizational agility in response to the challenges of operating in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world. The aim was to examine how learning initiatives are enhancing and sustaining organizational agility in two case companies, one in entertainment technology and one in industrial t
Examensarbetets titel: Konsten att kombinera tillgänglighet och exklusivitet – En dialektisk analys av spänningen mellan premium och lyx Seminariedatum: 2025-06-05 Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 HP Författare: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Handledare: Jon Bertilsson Fem nyckelord: Varumärke, Premium, Lyx, MasstigTitle: The art of combining availability and exclusivity – A dialectical analysis of the tension between premium and luxury Seminar date: 2025-06-05 Course: FEKH29, Business Administration: Degree Project in Marketing, Undergraduate level, 15 credits Authors: Pontus Sölve, Hannes Hemgren, Julia Johansson Mozaffari Advisor: Jon Bertilsson Key words: Brand, Premium, Luxury, Masstige, New luxu
This study investigates the evolving strategic role of Human Resources (HR) in today’s volatile, uncertain, complex and ambiguous (VUCA) environment. By comparing perspectives of HR-leaders and CEOs, HR’s strategic contribution is explored, as well as the barriers limiting its influence and the priorities needed for driving increased organisational success. A qualitative, comparative approach was
Collective bargaining agreements conceptualizes a major part of the construction of employment conditions for the Swedish labour market. However, the industry of elite football has historically not fully embraced the complete extent of this method of structuring employment. However, in 2023 the key stakeholders in Swedish women’s elite football, SFS, EFD, Unionen, AGA, individual players and clubs
In an increasingly digital and hyperconnected world, traditional advertising strategies are losing traction as consumers rely on social media for inspiration, information search and purchase decisions. This thesis investigates the influence that social media-based viral marketing, conceptualized as the strategic and synergic union of user-generated content, influencer marketing and brand-generated
Nondestructive assaying (NDA) is an important step in ensuring the safe handling of spent nuclear fuel and radioactive waste. The assaying techniques require the use of ionizing radiation detectors to determine the activity of said fuel. One candidate detector for such use is the cerium-activated LaBr3 inorganic crystal scintillator. This scintillator offers excellent resolution, decay times and l
While women comprise the majority of the hospitality industry workforce, making 56% in the EU market, they still remain significantly underrepresented in leadership roles, with 38% in top-level roles and less than 40% in managerial positions. This gender gap is evident in the Swedish hospitality sector where the higher volume of women are concentrated in part-time roles with a lower pay and facing
This thesis presents a generative deep learning framework for outpainting of missing regions in partial fingerprint images. The architecture builds on a U-Transformer backbone, incorporating Swin Transformer blocks and trained within a GAN setup using the WGAN-GP loss to ensure stable adversarial learning. The model learns to create plausible extensions of fingerprint images, maintaining ridge str
This paper examines the consequences of the US transition from a T+2 to a T+1 settlement cycle. We assess whether the reform enhanced market liquidity, increased settlement frictions, and whether effects varied across firm types and time horizons. Using a Difference-in-Differences design with matched US–EU firm-level data, we evaluate short-, mid-, and long-term impacts on three liquidity proxies:
This study aims to capture stakeholders’ perspectives on the placemaking process in shaping Singapore's Somerset Belt. Guided by three research questions, it examines: (1) how placemaking is perceived and experienced by stakeholders, (2) the challenges and learning reflections in the placemaking process, and (3) how stakeholders define creativity and how it applies in placemaking. Using purpos
