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Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. Supervisor: Mats Urde. Key Words: Corporate Brand Management, Corporate Brand Identity, Storytel
Professor Kontaktinformation E-post: sven [dot] bjerstedt [at] thm [dot] lu [dot] se Telefon: +46 70 833 92 33 Mobil: +46 70 833 92 33Organisation Lärare (Teaterhögskolan) Besöksadress: Rönngatan 6, Malmö WebbplatsSven Bjerstedts profil i Lunds universitets forskningsportalAndra roller Docent Lärare (Teaterhögskolan) Ansvarig för doktorandutbildningen Lärare (Teaterhögskolan) Publikationer Visar a
https://www.thm.lu.se/sven-bjerstedt-0 - 2026-04-28
21 april 2026 15:30 till 17:00 | Övrigt Den 21 april kommer Ig Nobel till Lund som en del av sin Europaturné For information in English, see belowIg Nobel Euro Tour bjuder på ett underhållande och tankeväckande arrangemang där vinnare av Ig Nobel Prize presenterar sina udda, roliga och oväntade forskningsprojekt.Vid arrangemanget i Lund kommer några av universitetets egna Ig Nobel‑pristagare att p
https://www.medarbetarwebben.lu.se/evenemang/ig-nobel-euro-tour-i-lund - 2026-04-28
The advancement of mobile technologies and their ability to utilize the Global Positioning System (GPS) to accurately locate their substantial number of users, prompt Location-Based Services (LBS) significantly. Ride-sharing is a popular means of transportation that utilizes LBS. With the rapid development of smart cities and their impact on addressing the critical issues of urban life such as tra
NYTT FRÅN LUNDS UNIVERSITET Mejlutskick på svenska och engelska som vänder sig till fakultetskommunikatörer vid Lunds universitet för vidarespridning i fakultets- och institutionskanaler – Nr 36 v 46 - 2020. UNIVERSITETSGEMENSAMT Hållbarhetsplan antagen En ny hållbarhetsplan har nu (12 november) antagits av universitetsledningen. Med denna vill man öka ambitionsnivån och utveckla hållbarhetsarbete
https://www.cec.lu.se/sites/cec.lu.se/files/2020-11/LU-gemensamt%20Mejlutskick%20Nr%2036-2020-v46.pdf - 2026-04-28
The Swedish power system, similar to those of other European countries, is currently transitioning from fossil to renewable. Simultaneously the electrification and digitalization of societies all over the world sets high standards for the availability of power. As a result the power systems experience certain limitations and issues. This can partially be accredited to the decline of available disp
Imminent crises and the much-needed transition to a sustainable society bring knowledge about de-implementation to the fore. Using case studies with inspiration from process tracing, and with tools from Charles Tilly’s theory on Durable inequality, we identify mechanisms that generate inequality and counteract the implementation of recovery – and strength-based practices. Our case studies of sociaImminent crises and the much-needed transition to a sustainable society bring knowledge about de-implementation to the fore. Using case studies with inspiration from process tracing, and with tools from Charles Tilly’s theory on Durable inequality, we identify mechanisms that generate inequality and counteract the implementation of recovery – and strength-based practices. Our case studies of socia
Popular Abstract in English Thirty years after the discovery of HIV, the AIDS epidemic is still with us. While the incidence is declining globally and access to anti-retroviral therapy for low- and middle-income countries is improving, the number of new HIV infections is still high. Despite stubborn efforts to design viral immunogens, an effective formulation for the induction of broad and potent Even though the relative contribution of neutralizing antibodies (Nab) to prevent progression to AIDS during HIV-1 infection is still unclear, the induction of broadly NAb directed against HIV-1 through vaccination is considered to represent an important goal for the development of HIV-1 vaccines. Factors contributing to the induction of NAb may include the strength and duration of antigenic stimu
Public–Private Partnerships (PPPs) constitute a crucial vehicle in delivering infrastructure. In the transport sector the primary project sponsors are construction companies, which over the last few decades have transformed to strong international actors. In order to study growth strategies stemming from the PPP agreement, a conceptual game theoretic model built on four institutional rationalitiesPublic–Private Partnerships (PPPs) constitute a crucial vehicle in delivering infrastructure. In the transport sector the primary project sponsors are construction companies, which over the last few decades have transformed to strong international actors. In order to study growth strategies stemming from the PPP agreement, a conceptual game theoretic model built on four institutional rationalities
The Arctic-Boreal region is projected to experience spatially divergent trends in snow depth following climate change. However, the impact of these spatial trends has remained largely unexplored, despite potentially large consequences for the carbon cycle. To address this knowledge gap, we forced a customised arctic version of the dynamic vegetation model LPJ-GUESS with daily CMIP6 outputs from a The Arctic-Boreal region is projected to experience spatially divergent trends in snow depth following climate change. However, the impact of these spatial trends has remained largely unexplored, despite potentially large consequences for the carbon cycle. To address this knowledge gap, we forced a customised arctic version of the dynamic vegetation model LPJ-GUESS with daily CMIP6 outputs from a
This is an exploration, in dialogue with Nikolas Rose’sconceptualization of the neurochemical self, of how people takingantidepressants through in-depth interviews make sense of theirexperiences of using selective serotonin reuptake inhibitors. Theneurochemical self, according to Rose, is a self understood asregulated by neurochemical processes, where how we feel ismapped onto the body, more preciThis is an exploration, in dialogue with Nikolas Rose’s conceptualization of the neurochemical self, of how people taking antidepressants through in-depth interviews make sense of their experiences of using selective serotonin reuptake inhibitors. Theneurochemical self, according to Rose, is a self understood as regulated by neurochemical processes, where how we feel is mapped onto the body, more
The European Union plays a globally influential role in environmental legislation, with policies and regulation rooted in particular norms. Through a narrative on regulatory capitalism, ecological modernization, and diffusion, we trace how the promotion of renewable energy in transport through subsidies, mandatory targets, and prescriptive criteria for liquid biofuels mobilize social forces for itThe European Union plays a globally influential role in environmental legislation, with policies and regulation rooted in particular norms. Through a narrative on regulatory capitalism, ecological modernization, and diffusion, we trace how the promotion of renewable energy in transport through subsidies, mandatory targets, and prescriptive criteria for liquid biofuels mobilize social forces for it
The protons and neutrons that make up the atoms in our Universe are part of a larger group of particles called hadrons. Hadrons have an inner structure consisting of the elementary particles called quarks. The interaction of the quarks is described by the quantum field theory quantum chromodynamics. Quantum chromodynamics predicts a confinement of the quarks within the hadrons, but at large temper
Purpose: To evaluate and increase the efficiency of the internal processes by clearly visualizing the information flow and present improvement suggestions at Vestas Northern Europe.
Problem definition: To clearly define what information is shared today, identify where the critical interfaces take place and where vital information is lost.
Method: This study takes a her
Choir singing has been suspended in many countriesduring the Covid-19 pandemic due to incidental reportsof disease transmission. The mode of transmission has been attributed to exhaled droplets, but with the exception of a study on tuberculosis from1968, there is presently almost no scientific evidence ofincreased particle emissions from singing. A substantial number of studies have,however, inves
