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Combining the Concepts of Fear Aroual and Customer Satisfaction & Retention - An Ethnographic Case Study on Krav Maga

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative

"Integration of VBM and BSC. The perfect match?"

Syftet är att beskriva och analysera VBM och BSC samt diskutera möjligheten att integrera dessa. Studien bygger på en kvalitativ metod där teoretiska begrepp inom Value Based Management och Balanced Scorecard analyseras och jämförs med empiriska undersökningar i form av intervjuer. Kombinationen av VBM och BSC resulterar i ett lämpligt styrverktyg för många företag. Det är ingen perfekt kombinatio

Negotiating Work-Life Balance: Working Time Preferences and the European Working Time Directive

This thesis examines why working time preferences differ between workers and nations, and explains the effect of working time regulation and working time flexibility on negotiating work-life balance. In five separate sections the following working time issues are examined: the number of hours worked by workers in Europe; factors affecting individual working time preferences; how working time prefe

Taxes and Human Capital as Determinants of Foreign Direct Investment in EU: The Role of Most Favoured Nation Treatment

Summary Title: Taxes and Human Capital as Determinants of Foreign Direct Investment in EU: The role of Most Favoured Nation treatment Author: Andreas Helmersson Supervisors: Cecilé Brokelind and Rikard Larsson Problem discussion and problem Formulation: The recent year’s rapid increase in foreign direct investment (FDI) is a clear indication of increasing globalisation. In order to stay competitiv

Women, Power, and the Bible in Early Anabaptist History

The article argues that the way Anabaptist history and theology is commonly narrated needs to be reshaped. A fundamental question is asked: Did women have positions of power in the early Anabaptist movement? Two points are considered: 1) How is power understood? and 2) On what premises can the history of Anabaptist women be written? These two points are put in relation to portraits of three women

Being political in the media : Political identities in journalistic and Twitter discourse

This thesis is about the role of media discourse in shaping the political identities of those who want to be heard in public. The ways in which people are able to speak, know, and feel in political situations have important implications for how we conceive of the possibilities to be engaged in contemporary democracy. This thesis offer four empirical studies of how political identities are construc

The ECHR and contractual provisions on dispute resolution

The right of access to court and the right to a fair trial are fundamental rights guaranteed in all democratic states. The basic ideas are that anyone is entitled to have a dispute heard by a court of law in a procedure that meets certain requirements, i.e., a fair trial, and that the State has a duty to make such judicial dispute-resolution procedures possible. One of the most fundamental legal p