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Title: Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes Seminar date: 2015-01-15 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS Authors: Per-Erik Persson, Tijana Stojanovic Advisor: Clara Gustafsson Key words: Sensory Marketing, attitude, visit intention, sce

In late 18th and early 19th century Britain, a new literary genre called The Gothic was created. It heavily featured architecture and its space in order to create atmosphere and emotional impact. The rise of the Gothic novel coincided with a growing interest in Gothic architecture. In order to gain knowledge about the conception of Gothic architecture during the romantic era, this bachelorʼs thesi

The purpose of this study was to find out if gambling addicts experience turning points in their process to recover from their addiction. A qualitative approach with life chart method and semi structured interview was used. Fuchs Ebaugh theory about role exit and turning points was theoretical basis. The result is that every gambling addict in this study experienced one or several turning points d

Människor skapar emotionella band till vissa platser, s.k. platsanknytningar, vilka anses starka nog att påverka samt påverkas av deras identiteter. Banden har undersökts för många typer av platser, däribland religiösa platser, men det är hittills oklart vad pilgrimers platsanknytning korrelerar med och varför. Denna studie syftar därför till att jämföra katolska och evangelikalt protestantiska pi

This paper examines the use of history on the website This is the Real Spain run by the Spanish nation branding project España Global. With the use of narrative analysis, articles about the history of the country are studied in order to bring clarity to how history is used to legitimize Spain and strengthen its economy. The paper investigates what positive image the country wants to promote about

The purpose of this bachelor thesis, called “The Future of Shopping is On(Live) - en netnografisk studie om fenomenet Live Video Shopping och digitaliseringens roll i utvecklingen av modeindustrin”, is to create a deeper understanding of the phenomenon Live Video Shopping. More specifically it aims to provide an understanding of how this new way of consumption can be understood as a part of an on-

Amerikanska polisens dödliga våld mot svarta människor är ett människorättsproblem som inte är nytt. Ett människorättsproblem som visar tydligt hur den strukturella rasismen samverkar i amerikanska institutioner. Den amerikanska polisen blir hållna om ryggen och detta har skapat en systematisk straffrihet. Syftet med denna studie är att visa på hur den rättsliga hanteringen och dess rättsliga påfö

Parisavtalet är det största globala klimatavtalet hittills och antogs med intentionen att markant reducera de globala växthusgasutsläppen. Det långsiktiga målet är att begränsa den globala uppvärmningen till 1,5°C över förindustriella nivåer – det så kallade 1,5°C-målet. Parisavtalet stadgar att stater ska vidta klimatåtgärder utifrån en ambitionsnivå som successivt ökar. Klimatåtgärderna ska vidThe Paris Agreement has been claimed to be the world's greatest diplomatic success. It was adopted with the intention of significantly reducing greenhouse gas emissions, to limit the global warming to 1,5°C above preindustrial levels. According to the Paris Agreement states are required to take climate actions, with an increasing level of ambition over time. In the light of the principle of c

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit ra

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The purpose of this paper is to explore overarching themes regarding identity and the HR department. Our aim is to address some of the more recent developments in HR identity issues, such as dis-identification and how it relates to the changes that have occurred of late within the HR department.