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Konstnärligt masterprogram i musik, Jazz - improvisation
Litteratur - kultur - medier, Jiddischlitteratur - Masterprogram
Tekniskt/naturvetenskapligt basår, Teknisk inriktning
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The sports industry is one of the most challenging and constantly evolving industries, yet simultaneously, the smaller and medium-sized clubs face a severe challenge of competing against the biggest and best-known brands in the world. The sports literature is limited to marketing and studying global mega-brands; this thesis addresses the gap in strategic management literature concerning both sport