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Abstract Title: Prescription for a Brand in Change Seminar Date: 2010-06-03 Course: BUSM08, Master Thesis in International Marketing and Brand Management Authors: Helena Bjarne, Linn af Klint and Anna Philipson Advisor: Ulf Elg Keywords: Branding, Change, Corporate Brand, Internal Brand Building Purpose: The purpose with our research is to study the internal work process with a brand in order to s
This study attempts to receive insights and thus, expand the general understanding of customers‟ perceptions and associations towards store image for grocery store in an emerging Lithuania market. The case study of Rimi Baltic company is taken as an example. Further on, a qualitative strategy is employed in this research. Information is collected by employing photo elicitation method, tw
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Enligt 30 kap. 4§ 1 st. BrB skall i första hand lindrigare påföljd än fängelse användas. I tre fall är emellertid presumtionen den omvända. Dessa skäl räknas upp i 30 kap. 4§ 2 st. BrB och är: brottets straffvärde, art och återfall. Artbrott är ett brott för vilket man dömer ett kortare fängelsestraff trots att varken straffvärdet eller återfallsfrekvensen talar för detta. Det handlar alltså om en
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Fulltext är ej tillgänglig i elektronisk form. För lån/kopia av tryckt uppsats kontakta Medicinska fakultetens bibliotek, Lunds universitet
Det finns många grundvärden som kännetecknar en demokratisk rättsstat. Avtalsfrihet, avtalsbundenhet och skydd för parter är grundläggande men det finns även andra principer såsom principen om lojalitet och principen om ekvivalens. Samtidigt bör rättssäkerhet och förutsebarheten upprätthållas enligt demokratins mönster. Förutsebarheten kan motiveras med att den skapar ordning och stabilitet. Samti
En sammanfattning av uppsatsen på maximalt 8000 tecken.
As a PhD research proposal, this paper is centered on the critical aspects of knowledge sharing and innovation under the background of global competition. By presenting an array of perspectives for understanding knowledge sharing and innovation, I get a close look at the problem within organizational control that goes central into innovation practice and knowledge sharing activities. To capture th
The purpose of my study is to question the model service marketing triangle and propose an alternative ways of looking at service marketing. The study is based on a deep, qualitative research. In the research of the material an abductive approach has been used. The primary information sources are interviews with project workers, which are being analyzed together with the theoretical background in
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in
Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being a
Mångfald är idag en viktig faktor för många företag och dess konkurrenskraft. Det finns därmed en önskan och ett stort behov från företagens sida att på ett systematiskt sätt kunna hantera mångfald så att det blir en varaktig del i organisationens strategi. Problemet som vi ser det är att det saknas en praktisk förståelse för hur företag systematiskt kan arbeta med mångfald. Det som skiljer denna
Purpose: To explore how the changes in work life, here represented and depicted through the concepts of knowledge work and knowledge worker, have been incorporated in the official psychosocial work environment discourse in Sweden. Methodology: Critical discourse analysis, contrasting the official psychosocial work environment discourse to literature on knowledge work and knowledge worker, to explo
The purpose of the study is to investigate how much interest media has shown selected topics in the corporate governance systems in Germany and Sweden. The four selected aspects are: ownership structure, employee representation on the boards, disclosure of board members’ compensation and female directors on the boards. The reasons for and consequences of the similarities and differences will also
Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies’ identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their mea
This thesis purpose was to contribute to knowledge which could explain the driving forces behind Corporate Social Responsibility in corporate Sweden and their strategic impact from a management perspective. The method used to archive this research was a qualitative interpretative study conducted by interviews. The thesis is based on descriptive theories of drivers for CSR, concepts of strategy and
