What to Consider When Choosing Distribution Channels – a Case Study of a Software Company
EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. The number of potential types of channels and the number of players in each channel
