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Background: Mass customization has been identified as a competitive business strategy by both companies and academics because of its ability to incorporate the voice of the customer into companies’ products and services. Although mass customization may sound appealing, the strategic concept is still developing and firms adopting this business strategy face several challenges. Production concerns a
The research aims at revealing consumers’ loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company’s main target group, in a case format to study loyalty membe
The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to
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The Telecom industry is facing a paradigm shift, where the industry is converging with Internet technologies and the market is becoming more sophisticated. This results in more demanding customers, and the need for offering more content and services with a focus on usability for the end-users. The operators are starting to loose both their strong position and revenue in the Telecom industry, due t
With the perception from literature that the partial concepts within SRHR (Sexual and Reproductive Health and Rights) Sexual Health (SH); Reproductive Health (RH); Sexual Rights (SR); and Reproductive Rights (RR) where used more or less interchangeably and to an uneven frequency, my aim for this paper was twofold – to find the distinctions between the partial concepts and through framing theory su
ABSTRACT Key words: Axiology, Value of Exchange, Blue Ocean Strategy, Docking Equipment, Key Value Factor, Value Co-Creation, The STACC Value Model Issue of Study: In a typical red ocean - an industry with shrinking margins, overcapacity and decreasing demand - Crawford Solutions has the ambition to become what they call a solution provider. The question arises whether there is a potential for val
This study examines how four E.ON employees work with their identity in the organization and how they commit to it. The research question was “In which different ways do four E.ON employees, through identity work, identify with and commit to E.ON?”. The study has a subjective reality view and is based on critical theory, hermeneutics, and postmodernism. The study’s empirical foundation consists of
The main factors driving the development of modern means of payment is people's attitudes, the integrity aspect and international influence. People have an instinctive belief that change is synonymous with detereoration. Realizing a cashless society requires a change in the willingness to change and improve. For the development of new payment methods it will eventually be necessary for increas
The project was performed for FAS Converting Machinery AB (FAS) in Ystad with supervision from Industriell Elektroteknik och Automation at LTH. FAS is a company that makes machines for producing plastic bags on a roll. The problem given was to develop a sensor for detecting the perforations in the bags to ensure that the correct amount of bags was rolled up and that the tearing was in the right pl
Performance measurement system, especially the Balanced Score Card (BSC) is gaining increasing popularity among various kinds of organizations, especially these years more and more non-profit organizations such as: schools, hospitals, labor unions, etc., are putting emphasis on the implementation of performance measure system to improve their practice. It was demonstrated that a great amount of ac
We aim to reinforce the importance of more qualitative empirical studies researching the particularities of co-creation efforts, in the context of new, ambiguous mutations of work and organization generated by internet technologies. While answering our research question we will look into personal accounts referring to the individual’s experience of volunteering for Mozilla, and we will contribute
If one were to study Management Consultancy, they could be spoilt for choices on what to research on. Bombarded by several images of imperviousness, merky business practices , shady deals, compromise, self service, competitive morality and many other forms of euphemisms, the researchers, would see these notions, appear loud and resplendent, especially when, ‘seen through’ client consultant relatio
Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters. The new models show that case
The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and
Purpose: We wish to gain a deep knowledge about product development processes in relation to the aspect of time in companies in highly technological and rapidly changing markets. The purpose is to establish how organizations better can employ time as a resource to make the product development process more efficient. Conclusions: Information we gathered from theory and primary data show that inform
Vibrations in a built environment can exceed the requirements for sensitive equipment in a building or can cause annoyance to residents. Hence, there is often a need for reducing such vibrations. The vibrations can originate from ambient sources such as motorway traffic, or from internal sources such as people walking inside the building. Disturbing vibrations can be reduced by reduction measures.
