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Loyalty Created in a High Involvement Product Category

The research aims at revealing consumers’ loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company’s main target group, in a case format to study loyalty membe

Entrepreneurs’ work with Factors for Success in a Start-up Business

The purpose of this study is to examine whether there are any key factors for success to look for in launching a new business that affects the subsequent performance of the venture. Further on, the study will examine if there are any differences between believed and actual factors for success for an entrepreneur and the key factors for success given by existing theory. The purpose of looking in to

The health care system is CAS - Patient-centered change in a complex adaptive system

Overcrowded units, excessive waiting lists and overstrained personell. Add an aging population and you have some of the challenges facing the Swedish health care system. Change is needed at multiple levels and it needs the involvement of a wide variety of actors. Some researchers suggest that many of the current change efforts fails to honor the complexity of health care organizations. In our the

Contrasting perspectives in a hospital merger: The case of the SUS eye clinic

Purpose: The purpose of this study is to increase the understanding for if, and how, different views on efficiency and effectiveness characterized the organisation of the eye clinic in the SUS hospital merger. What presumptions operative efficiencies affected hospital management’s merger decision? What were the expected benefits and what kind of organisational structure would help to achieve these

Cufflinks versus Socks and Sandals - Authentic & Inauthentic Selves in a Post-Merger Organisation?

Purpose: The main purpose of our research is to create interesting theoretical and practical insights rather than developing empirical generalisations about the experiences of employees from Prestige Consulting and BigTech regarding the merger and subsequent integration of the two organisations. Methodology (Empirical Foundation): The research is based on an empirically driven case study within th

Producing on Real Demand - In a High Efficient Industry

The production philosophy at Tetra Pak Japan is make-to-order. Although, in reality it is more make-to-stock due to the current pricing structure based on discounts for large volume orders. As a result, the inventory levels are high and the responsiveness towards customer demand is limited. Alongside, the marketplace is changing and the competition is increasing. This calls for a change in the sup

Doing the unknown. Spa activities in a nursing homes

An ethnomethodological point of departure is that people rely on shared knowledge when mutually accomplishing everyday situations. Whereas most residents in a nursing home have a reasonable previous knowledge of events such as bingo or Christmas dinners, other activities such as pub evenings and spa activities are unfamiliar. Using ethnographic data from a Swedish nursing home with a “sport and sp

Grammatical accuracy and complexity in a speaking proficiency test

The Common European Framework of Reference has stimulated research on the relation between linguistic competence and communicative competence. Such studies have often used linguistic measures from the Complexity-Accuracy-Fluency (CAF) paradigm to objectively tap into the linguistic competence of language learners; others have used Processability Theory. This study contributes to this research by m

Vibrations in a Built Environment : Prediction and Reduction

Vibrations in a built environment can exceed the requirements for sensitive equipment in a building or can cause annoyance to residents. Hence, there is often a need for reducing such vibrations. The vibrations can originate from ambient sources such as motorway traffic, or from internal sources such as people walking inside the building. Disturbing vibrations can be reduced by reduction measures.

Blood Perfusion in a Full-Thickness Eyelid Flap, Investigated by Laser Doppler Velocimetry, Laser Speckle Contrast Imaging, and Thermography

Purpose: The eyelid is commonly dissected and divided in the process of, for example, blepharotomy, entropion repair, or when preparing a full-thickness eyelid flap to reconstruct a tumor defect. No study has yet been conducted to examine how perfusion in an eyelid is affected by dissection, using modern imaging techniques. Methods: The eyelid was divided with a 10-mm vertical incision, 5 mm from